MUMBAI:
Percept/H, a 50:50 joint venture between Percept and Japan-based Hakuhodo, has
bagged the creative duties account for Daikin Air-conditioners.
The
account size is pegged at Rs 100 million, says a source in Percept.
"We approached
Daikin ACs around a month and half back. They were impressed by the strategy and
creative approach we had taken. Also, I handled the account of Daikin ACs before,
so have hands on experience with the brand," says Percept/H VP Amitabh Lahiri.
The campaign will
have a 360 degree approach, starting with print and followed
by TV, OOH, BTL activities and the Internet. "Though
we are still at the planning phase, we intend to launch the
campaign in less than a month's time," says Lahiri.
