Indiantelevision.com > Media, Advertising & Marketing Watch > Scott Guthrie appointed as MTV Games EVP, GM

 


 
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Scott Guthrie appointed as MTV Games EVP, GM
 

Indiantelevision.com Team

(30 June 2009 11:25 pm)

 

MUMBAI: MTV Networks has roped in Scott Guthrie as MTV games, EVP and GM. Also joining is David Cox as MTV games SVP sales.

Guthrie will set the business direction for all marketing, sales, bundling, sourcing, purchasing, planning and supply-chain management along with the manufacturing of MTV Games' video game products.

Guthrie will be based out of MTV Networks' New York City headquarters and will report to MTV Networks music and logo group head Van Toffler. Prior to this, Guthrie was THQ executive vice president, publishing.

Meanwhile, in his new role, Cox will emphasize on the execution of short-term distribution plans and development of long-term sales strategies. He will be based out of San Francisco and will report to Guthrie.

Prior to this, Cox was with Sony Computer Entertainment America senior director sales and merchandising.

 
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