Indiantelevision.com Team

(1 June 2009 2:30 pm)

MUMBAI: Lintas Media Group (LMG) has bagged the media duties for Win Medicare's OTC business, the account size of which is pegged at Rs 150-200 million.

The agency, which already handles Revlon that is part of Win Medicare's cosmetic division, won the account in a pitch against Mediaedge:cia and Bates 141.

Said Lintas Media Group President & COO Sudha Natrajan, "The proposal that LMG put on the table for the client was based on absolute consumer insights which not only included business plans for the client, contributing towards a better business strategy."

Win Medicare is currently present in the nutritional supplements and oral contraceptives category and has products such as Mederma, Norlevo, Soypower and Multiday, among others.

Meanwhile, Bates 141 will continue to handle the OTC division's creative account.