Indiantelevision.com Team

(31 July 2009 7:20 pm)

MUMBAI: World Wrestling Entertainment (WWE) has announced its partnership with 7-Eleven and Pepsi Max as the sponsor of SummerSlam 2009.

7-Eleven will conduct a branding campaign in August promoting SummerSlam and featuring WWE stars John Cena, Triple H, Undertaker among others on five collectible Super Big Gulp beverage cups.

The campaign that starts from 31 July midnight and will run throughout August will feature WWE and SummerSlam-branded products such as the SuperSlam Sub and the 3-Count Meal Deal across various locations.

Also a television ad produced by WWE that features WWE diva Kelly will debut from 3 August on Monday Night Raw. 7-Eleven will also run digital and print media campaigns on WWE's website.

Meanwhile, the co-sponsor Pepsi Max on 22 and 23 August will start a Fantasy Tour at SummerSlam Axxess, WWE's fan festival in the Nokia Plaza at LA Live, wherein visitors will be treated with free samples from Pepsi Max. The company will also promote an online sweepstakes on WWE.com, where visitors can register themselves to win a trip to WrestleMania in Glendale, Arizona.

"WWE's new partnership with both 7-Eleven and Pepsi Max demonstrates the power of the WWE brand as an exciting entertainment property. WWE is looking forward to celebrating our second largest pay-per-view of the year, SummerSlam, with 7-Eleven and Pepsi Max," said WWE executive VP for digital media Brian Kalinowski.

SummerSlam will be seen in more than 100 countries in 12 languages.

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