MUMBAI:
Shriram Transport Finance Company (STFCL) has appointed RK Swamy BBDO as its communications
partner for its maiden non-convertible debentures issue.
As part of its
mandate, the advertising and marketing agency will build a campaign to target
retail investors and high net worth individuals (HNIs).
Thus, RK Swamy
BBDO will work at building the image of the organisation through a corporate campaign
to generate interest amongst investors. The media mix will include television,
print, outdoor and internet.
With
offices spread across India and the US, STFCL provides credit facilities to small
truck operators and claims to have a customer base of more than 6,00,000 in India.
