Indiantelevision.com Team

(30 July 2009 5:15 pm)

MUMBAI: Everest Brand Solutions has been given the mandate to handle the creative duties for the Tata Housing Mumbai township project coming up in Boisar.

The size of the account is pegged at Rs 200 million.

Says Tata Housing senior manager Rajeeb Kumar Dash, "Everest Brand Solutions is experienced in the township category. It has an understanding of the market and has an advantage in terms of communication strategy. Therefore, we decided to align with it as creative partner."

Adds Everest Brand Solutions president D Rajappa, "Wit this win, we look forward to a long-term association with the Tata Group. Currently, we are working on a 360 degree initiative that includes print, TVC, OOH and BTL activities."

Starcom handles the media account for the project.