Indiantelevision.com Team

(28 July 2009 2:50 pm)

MUMBAI: TransStadia, a sports and entertainment company, has roped in Sumeet Chatterjee to head its business development operations.

In his new capacity, Chatterjee will report to TransStadia CEO Udit Sheth and will be responsible for strategic alliance marketing and publicity, content and government liaison.

Says Chatterjee, "The reason I took up the TransStadia assignment was because I found the role more aligned to my career growth objectives and more exciting and challenging."

"TransStadia is a newly established enterprise and my endeavour here would be to create an iconic brand in the business of sports and entertainment," he adds.

Prior to this, Chatterjee was with Lowe Lintas.

At Lowe, Chatterjee was earlier president and MD Pickle Advertising, a subsidiary of the agency, and was later transferred to Lowe Lintas at a managerial role.

Before joining Pickle Advertising, Chatterjee was with Radio Mirchi as head, brand activation and experiential marketing.