Indiantelevision.com Team

(15 July 2009 6:00 pm)

MUMBAI: Nielsen has launched a new specialist unit, the Business Consulting Services, in India.

The new unit will be led by Asitava Sen, who was earlier head of Nielsen's retail consulting division. The division has now been merged with the Business Consulting Services unit.

Nielsen Business Consulting Services will combine qualitative and business consulting with fact-based analytic-driven recommendations to help clients identify and optimise existing and new growth opportunities that drive revenue and profit.

Said The Nielsen Company, South Asia managing director Partha Rakshit, "Business Consulting Service experts will leverage Nielsen's existing capabilities to deliver thought leadership to our clients, and partner with them on critical strategic issues."

In addressing clients' growth imperatives, Nielsen helps identify the fundamental, category-specific and emerging trends that influence business.

"Business Consulting Services will provide a new avenue to utilise Nielsen's expertise and information assets and bring new opportunities," said Sen.

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