(9 July 2009 4:40 pm)

MUMBAI: Coca-Cola has partnered with Tata Sky to promote the latest communication for its varient Minute Maid Pulpy Orange (MMPO) on Channel 100, the default power-on channel on the DTH platform.

In addition to the Channel 100 play-out, Tata Sky subscribers can also view the MMPO campaign by pressing the red button option on Channel 100 this coming weekend.

Coca-Cola India director - still beverages Avinash Pant says, "At Coca-Cola in India, we are always on the lookout for the opportunities to better connect with our consumers. The direct-to-home (DTH) medium provides us with an engaging platform and a great opportunity to reach out to millions of Tata Sky subscribers."

Brands like Lufthansa, Vodafone, Big Bazaar, Titan, Samsung and Whirlpool have already used Tata Sky as an ad platform.

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