Indiantelevision.com Team

(4 July 2009 2:30 pm)

MUMBAI: Reebok has introduced what it says is the latest fitness regime for women with a gym workout - Jukari Fit to Fly.

The workout is the first in a series of initiatives to come out of a new, long-term partnership with entertainment company, Cirque du Soleil.

To compliment Jukari Fit to Fly, Reebok has also created two collections of women's fitness apparel and footwear - On The Move and Reebok-Cirque du Soleil collection.

Reebok India MD Subhinder Singh Prem says,"Our inspiration for Jukari Fit to Fly stems from our recently conducted research which establishes the fact that women perceive exercise as a chore and would definitely workout more often if going to the gym was fun. The partnership with Cirque du Soleil will help to revolutionise the way women experience the gym."

Basu said, "Jukari Fit to Fly is an innovative training programme that makes staying in shape a lot more fun. This exciting workout gives the sensation of flying, while it tones and strengthens my body. I have tried the workout; I simply loved it and strongly recommend this to all women, regardless of their fitness levels, to adopt this phenomenal workout to their cardio and strengthening exercises in a fun way”.

Jukari Fit to Fly launches in India in partnership with Fitness First. People can enroll at the Fitness First studio at Ambience Mall, Gurgaon to experience the workout. Jukari Fit to Fly will soon be available at other Fitness First studios in major metros as well.

Fitness First India MD Vikram Aditya Bhatia says, "Fitness First is very happy to partner with Reebok to launch Jukari Fit to Fly in India. The fitness programme is an exciting innovation in Group Exercise that will prove to be popular among women of all ages and with different fitness goals.

" Today 40 per cent of Fitness First's 10,000 members in India are women and over 60 per cent of the women participate in Group Exercise Classes. Jukari Fit to Fly will be a fun and exciting workout for them to exercise in a group. Specially designed equipment has been installed by Reebok in the Group Exercise Studio at the Fitness First Club; Reebok will provide the experts to launch and teach the programme to the Fitness First Members."