Indiantelevision.com Team

(4 July 2009 2:25 pm)

MUMBAI: Outdoor Media Integrated (a division of Laqshya Media) and Navia Asia have bagged the outdoor media mandate for Tata Teleservices, Maharashtra (TTML).

As per the agreement, Navia Asia will be responsible for the company's Mumbai market while OMI will handle the rest of the Maharashtra region.

Both the agencies will handle the planning, buying and outdoor media solutions for the company's GSM soon-to-be-launched GSM business.

Meanwhile, Square Circle Outdoors will handle the out-of-home (OOH) duties for brand Tata Indicom.

Said TTML GSM marketing and advisor to MD Abdul Khan, "OOH will play a critical part, especially in the metros."