Indiantelevision.com Team

(3 July 2009 7:30 pm)

MUMBAI: M&C Saatchi has bagged the creative duties for postal services company POS Malaysia.

The agency won the account after a multi-agency pitch that included TBWA, Mindshare, JWT, McCann Erickson and M&C Saatchi.

The final round saw M&C Saatchi contesting against JWT.

Until the appointment of M&C Saatchi, POS Malaysia was being handled by several local creative agencies.

With this appointment, the agency's mandate will include the rebranding of POS Malaysia.

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