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DELHI: Publicis Group owned ZenithOptimedia has bagged the digital
media buying and planning account of British Airways.
The
size of the account is estimated to worth at £3 million.
Prior
to this, Agency.com was the incumbent agency.
Says
British Airways digital marketing manager Chris Davies, "We
undertook the review to see where we could gain better efficiencies.
We have a number of agencies working for us so it was an opportunity
for us to get the most out of our current activity."
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