Mumbai:
Herbalife India, a nutrition and direct selling company, has roped in ace badminton
player Saina Nehwal as brand ambassador.
As part of the
agreement, Nehwal will endorse Herbalife India's nutrition and energy range of
products. The products are being positioned as the "top choice'' of ace athletes
and sports persons.
According to the
company, Nehwal would help enhance the "brand aspiration value'' of the products
through her association in presenting the brand, products and promotional activities.
