NEW
DELHI : Youth channel MTV has partnered with Archies to launch
a new range of MTV Roadies merchandise.
Says
Viacom18 Media VP-consumer products Sandeep Dahiya, "The
MTV Roadies range is sure to delight millions of Roadies
fans, who have always wanted to own a piece of the brand.
Like the show and its followers, the range exudes attitude
and stands out."
The
collection comprises wall-clocks, alarm-clocks, satchels,
mugs, metal sippers, photo-frames, playing cards, mobile pouches,
wallets and wrist bands amongst others.
"Archies
and MTV are both known for their strong connect and affinity
with the youth which makes this partnership extremely appealing
to the consumers," adds Archies joint managing director
Pramod Arora.
The
MTV Roadies range is available at select Archies galleries
at prices ranging from Rs 50 to Rs 999.
