Indiantelevision.com Team

(28 January 2009 2:30 pm)

Mumbai: Marketing research and advisory firm Hansa|GCR, a part of the R K Swamy|Hansa Group in India, has roped in Soumya Roy as executive vice president, brand and customer practice. Roy also joins the senior management team as chief consulting officer. He will be based in New York.

Prior to this, Roy was senior vice president at Lieberman Research Worldwide (LRW), where he held the positions of general manager and practice leader for brand loyalty.

Hansa|GCR president Wayne Marks said, "Providing high quality, reliable market research information is necessary but not sufficient to help our clients win in today's complex and fast-changing business environment. Roy joins his Hansa|GCR colleagues in making a difference for our clients by bringing them what they need: real answers and the know-how to apply them."

Roy earned his PhD in Business Administration from Temple University with a major in marketing sciences. He also holds an MBA in finance from the University of Missouri and a Bachelor of Commerce degree from St. Xavier's College at Calcutta University.