Indiantelevision.com Team

(2 January 2009 6:00 pm)

NEW DELHI: Sanitaryware manufacturer Hindware has launched its latest print campaign, 'Get charged', created by Hakuhodo Percept.

The campaign is aimed at making people feel that a bathroom is an exclusive place in the house which is "away from all worries and where one can relax, think, unwind and rejuvenate his senses to get charged for what life brings ahead."

Says Hindustan Sanitaryware head marketing V Krishnamurthy, "Today bathroom is not a just small cubical of any home; it's a reflection of the attitude of the people who live in that place as well as a relaxation place people are looking for rejuvenation. The new brand communication of Hindware simply redefines the space by making it the most exclusive place for de-stressing and rejuvenating life."