Indiantelevision.com Team

(24 January 2009 11:59 pm)

NEW DELHI: After bagging the worldwide broadcasting and sponsorship rights, Nimbus Sport has concluded deals with a clutch of sports channels to telecast the upcoming India-Sri Lanka cricket series.

Zee TV has signed the telecast deal for United Kingdom. Nimbus has also sold the TV rights to Supersport in South Africa and Astro in Malaysia.

While the series will be telecast in Fiji on Fiji TV, Geo Super will show it in Pakistan and Setanta Sport in Australia. In Canada the series will be telecast by ATN.

Nimbus, according to sources, had paid around $7 million to bag the rights for the India-Sri Lanka series.

The matches will be aired on Neo Cricket in India, Singapore, Hong Kong and Middle East.

Meanwhile, Nimbus Sport has roped in motorcycle manufacturer Hero Honda and cement brand Jaypee Cement as official sponsors for the India-Sri Lanka cricket series.

While the sponsorship deal marks Honda’s continued association with leading cricket events, it also signals the entry of Jaypee Cement in the top international cricketing space.

Says Nimbus Sport executive vice president Yannick Colaco, “The addition of Hero Honda and Jaypee Cement as official sponsors adds to the prestige of the IDBI Fortis Wealthsurance Cup and is an eloquent testimonial of the pan-Indian platform that cricket provides, cutting across all demographics.”

Nimbus has also concluded all perimeter signage sales to a host of Indian and Sri Lankan brands.

Earlier, Nimbus had announced IDBI Fortis as title sponsor for the series. IDBI Fortis will also be a co-presenting sponsor on Neo Cricket during the live broadcast of the series.

The IDBI Fortis Wealthsurance Cup, which kicks off next week, consists of five One Day Internationals and one Twenty20 match.

The series also will be telecast live on the Internet by www.cricketnirvana.com and www.willow.tv.