Indiantelevision.com Team

(24 January 2009 10:00 pm)

MUMBAI: WPP Group CEO Sir Martin Sorrell will give a keynote speech at the television trade event MipTV 2009 in Cannes, France.

Sorrell will dwell on the theme What screens will they watch - and what will be on them?. Other ad industry keynote speakers include Crispin Porter & Bogusky MDC Partners chairman Chuck Porter and Blue agency co-founder Christophe Lambert. They will participate in a day dedicated to branded content and creativity on 31 March 2009.

Reed Midem television division - head Paul Johnson says, "Professionals from the world of advertising and brands have been occupying an increasingly significant place at the Mip markets. The way television will be created and consumed in the future will bring the TV, digital and advertising segments together far more coherently than in the past."

"All three segments must now look to becoming stronger partners in order to grow their business further and Sir Martin will clearly illustrate how this process will take place," he added.

Sir Martin Sorrell founded WPP in 1985. Under his direction, WPP has become a world leader in advertising and marketing communications. WPP is present in 106 countries with more than 150 companies including several international networks such as Ogilvy, Young & Rubicam, Grey, JWT and Group M.