Indiantelevision.com Team

(24 January 2009 10:00 pm)

MUMBAI: US broadcaster Fox, 19 Entertainment and FremantleMedia, North America have announced that they have re-teamed with Ford Motor, Coca-Cola and AT&T as official sponsors of this year's music-based reality show American Idol.

The show will serve as a key platform to integrate a variety of Ford vehicles, including the 2010 Ford Fusion and Fusion Hybrid, the mid-size sedans in America. The show will also feature the 2010 Mustang along with Focus, Edge, Escape Hybrid and Flex. Ford will award the American Idol winner, as well as the runner-up, a 2010 Fusion Hybrid.

As a returning partner, Coca-Cola will offer exclusive behind-the-scenes content through MyCokeRewards.com.

Through the Coca-Cola Judges Cup Design programme, fans will be able to develop their own special cup graphics at MyCokeRewards.com. Their cups can also be showcased on their personal pages on MySpace, Facebook and other websites. Coca-Cola will visit submitted personal web pages looking for cups on display, and award a trip to a show to one fan.

As the show's official wireless sponsor, AT&T will allow its wireless customers to participate in hosted text chats with the voted-off Top 12 finalists.