(24 January 2009 5:00 pm)

MUMBAI: Adding a new platform to its growing global distribution, Voom HD Networks has expanded its agreement with UK pay TV platform BSkyB to bring Rush HD content to Go!View.

This is a new subscription based video-on-demand (SVOD) offering for PlayStation Portable (PSP™).

Rush HD is devoted to extreme sports and adrenaline-filled adventures and is already available on channel 452 on Sky’s digital satellite platform.

PSP owners who subscribe to the Go!View service may now access Rush HD’s pulse-pounding programming featuring some of the world’s best athletes across a wide range of sports. Rush HD content joins the Go!View Sports package, which also offers content from ESPN and Sky Sports.

Voom HD Networks senior VP, global operations and business development Glenn Oakley says, “We’re delighted to grow our relationship with BSkyB by adding Rush HD to such an exciting, relevant and timely offering. A large percentage of PSP owners are also extreme sports fans, and with the addition of Rush HD content to the Go!View lineup, we continue to expand our multiplatform distribution.”

Rush HD programming that will be featured on Go!View will include Nomads. This follows the journeys of extreme sports athletes, adrenaline junkies who live life on the edge to stay at the top of their games.

The P.I.G. Competitions features athletes from around the world in BMX, MotoCross, Skiing and Snowboarding twists on the classic P.I.G. competition.

The North Face Expedition Series combines super-human feats of athleticism in travels to remote locations.