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Idea to sponsor 54th Filmfare Awards

Indiantelevision.com Team

(23 January 2009 10:00 pm)

NEW DELHI: Idea cellular has tied up with Filmfare for the 54th annual awards as its title sponsor.

Idea will make available the Idea Filmfare Awards content on its mobile platform. It will also offer an opportunity to one lucky customer to give away an Idea Filmfare Award trophy at the awards ceremony.

Ideal will also run innovative VAS contests wherein few lucky subscribers will be able to attend the Awards ceremony. Idea customers will also get to meet and greet a set of select Bollywood celebrities, as part of the brand association with Filmfare.

Idea Cellular chief marketing officer Pradeep Shrivastava said that his group's aim was to create an emotional bond and also think ahead to bring entertainment on mobiles. He said that there was a possibility of contests around the Filmfare Awards.

The Filmfare Awards will be held on 28 February and will give away prizes across thirty categories.

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