Indiantelevision.com Team

(23 January 2009 9:30 pm)

MUMBAI: On the occasion of Republic Day, Out-of-Home (OOH) Media screens will run special vignettes for one week across its national network with messages from Bollywood actors like Ranbir Kapoor, Esha Deol and Tusshar Kapoor.

The campaign will run in malls, multiplexes, gyms and bookstores.

“We caught the young stars of Bollywood and asked them what ‘Republic Day’ brings to their mind - from school day memories to what it means to them symbolically. There are a few other celebrities like Mahima Chaudhary and Sohail Khan who have conveyed their wishes on for this day,” says OOH Media national content head Ashutosh Parekh.