|
 The
company said royalty and team spirit forms the core value of the new logo. The
new logo retains elements from the original in the form of the “Royal”
colors - Blue and Gold.
Commenting
on the change, Rajasthan Royals chief marketing officer Raghu Iyer said, "The
new logo re-emphasizes the strategic intent of Rajasthan Royals. We are also looking
at a few key re-branding initiatives across the Royals brand which will be undertaken
for various aspects including our jersey and other merchandise that will help
us highlight the new logo.” | 
