Indiantelevision.com Team

(23 January 2009 3:30 pm)

MUMBAI: Nimbus Sport has roped in IDBI Fortis as title sponsor of the upcoming India-Sri Lanka cricket series.

IDBI Fortis will also be a co-presenting sponsor on Neo Cricket during the live broadcast of the series.

The event, which kicks off next week, consists of five One Day Internationals and one Twenty20 match.

Says Neo Cricket executive VP Raju Udupa, “IDBI Fortis is an exciting addition to Neo Cricket’s long list of high pedigree advertisers and we expect that the platform of the number one sports channel combined with this high profile series will catapult IDBI Fortis to market leadership.”

The ODI series will be called the IDBI Fortis Wealthsurance Cup. This will be followed by the IDBI Fortis Wealthsurance Twenty20.

Says IDBI Fortis Life Insurance MD & CEO GV Nageswara Rao, “Wealthsurance is an innovative and novel concept in bundling the power of investments with the protection of insurance. We hope to bring its message to the masses by associating with this series as the title sponsor."