Indiantelevision.com Team

(22 January 2009 10:00 pm)

NEW DELHI: Religare Macquarie, the joint venture between Religare Enterprises and Australia based Macquarie Group, will launch a new campaign ‘Active wealth management’.

The campaign is slated to go on air early next week on all leading television channels.

Says Religare Enterprises director-Brand and Corporate Subhrangshu Neogi, “In today’s professional and business scenario even HNIs are extremely active and they demand this from all the services they experience, so why not from their wealth advisors. Religare Macquarie will back it up by a process of being proactive and bring to bear Macquarie’s global expertise in managing wealth and Religare’s local insights.”

The campaign has been conceptualised and executed by Brand Planet Elephant.

Brand Planet Elephant director Anjan Roy adds, “As a campaign that launches a new service, the primary objective is to establish the context of active wealth management. This was done by drawing an analogy with the animal kingdom where we are all familiar with behaviour that is alert, pre-emptive and agile. These are the same attributes we wanted to drive home for Religare Macquarie.”

The campaign will be initially on air for six weeks and will be later followed by product launches.