Indiantelevision.com Team

(22 January 2009 7:00 pm)

NEW DELHI: McCann Erikson has bagged the creative duties for Neo Sports and Neo Cricket, the two sports channels form Nimbus.

Ogilvy and Mather was the incumbent agency.

Says Neo Sports associate vice president – Marketing Abhishek Verma, “The year 2009 is very important for us and we want to build the Neo brand stronger. While O&M has done a very good job, this year we were looking for a creative partner who could make our brand even stronger. And McCann’s ideas were the best.”

Mediaedge:cia remains the media agency for the sports broadcaster.