Indiantelevision.com Team

(21 January 2009 10:00 pm)

MUMBAI: Ford India has roped in Bollywood actor Suneil Shetty as the brand ambassador for its SUV, Endeavour.

Says Ford India executive director - marketing, sales and service Nigel Wark, "The Endeavour has been the highest selling SUV in 2008. This premium SUV is synonymous with style, power, success, performance and adventure, qualities that formed basis for a suitable brand association. Suneil Shetty is not only a proud Ford customer but embodies these key attributes of the Endeavour perfectly."

Ford India will roll out a print campaign with the actor on 23 January.

The Endeavour is available in three variants - the 3.0 Litre 4x4 Thunder+, 2.5 Litre 4x2 Limited Edition and 2.5 Litre 4x2 XLT.