Indiantelevision.com Team

(17 January 2009 7:00 pm)

NEW DELHI: Coca-Cola has roped in Welsh singer Duffy to feature in its new Diet Coke European advertising campaign.

The campaign will be launch across major countries in Europe.

Says Coca-Cola Great Britain marketing director Cathryn Sleight, “Duffy is a great embodiment of today's modern female attitudes. She has a strong appeal with our core female audience and we're confident that this campaign will become just as iconic as previous ‘Diet Coke' advertising campaigns.”

The new campaign will show the singer acting in a series of 30 and 60-second spots.