Indiantelevision.com Team

(16 January 2009 5:00 pm)

MUMBAI: Bharti AXA Investment Managers has adorned a new logo in an attempt to don a new look.

According to the company the new brand identity reflects Bharti’s strategic intent to create a conglomerate of the future by bringing about "big transformations through brave actions".

In the new logo, the colour indigo blue signifies depth while orange stands for youthful passion and energy. The arrowheads stand for movement that extends over boundaries and symbolises swiftness, precision and accuracy.

Says Bharti AXA Investment Managers CEO Sandeep Dasgupta, “The strong values of our shareholders form the core of our business. We believe that these values will help us reach the vision of being the top 10 asset managers in the country by 2012. The new logo comes as a welcoming change and it reaffirms our vision.”