Indiantelevision.com Team

(15 January 2009 9:00 pm)

NEW DELHI: Reliance Big Entertainment has launched an out- of-home (OOH) advertising campaign for its newly launched entertainment website Bigoye.com.

Says one of the key partners in Bigoye.com and Zapak Digital Entertainment chief marketing officer Arun Mehra, "Bigoye.com is a one-stop entertainment website. We aspire to become the definitive destination for news and views on all movies - Bollywood, Hollywood, regional and international. The advertising campaign that we have designed for the launch phase is based on this passion for movies and will surely catch everybody's attention."

Created by Marching Ants, the campaign gives an insight into the kind of services that the website offers. The campaign is centered around spoofs on recent movies and has been unveiled with the tagline 'Hit gayi ya pit gayi….janiye…bigoye.com'.

Marching Ants business development head Neerja Kale added, "Innovation and creating a disruption was the key focus for the outdoor campaign. The depiction in a lighter vein not just drives the brand message but resonates well with each one of us as a movie viewer."