Indiantelevision.com Team

(15 January 2009 9:00 pm)

NEW DELHI: Footwear giant Bata has launched a range of industrial safety footwear.

Says Bata India managing director Marcelo Villagran, "We are proud to bring to our industrial customers in India, the world class range of industrial safety footwear under Bata Industrials, the number one industrial footwear brand in the world.

According to the company, the shoes have been designed keeping in mind the safety requirements of industry professionals.

"This initiative is part of our strategy to grow our share in the Industrial and Institutional business in the Indian market. We will achieve this by offering the best quality products at the most competitive price, ably supported through our large distribution network," added Villagran.

Bata will offer this new range of shoes to industries like automobile, mining, oil & gas, process & chemicals, power, agriculture, engineering, construction, steel and pharmaceuticals.