(14 January 2009 4:00 pm)

MUMBAI: Digital advertising and technology company Komli Media has announced the appointment of Prashant Mehta to the role of COO.

Mehta will be responsible for the strategic and operational leadership of Komli Media's overall business operations including sales, product development, engineering, marketing and business development.

Mehta joins Komli Media after eight years at Yahoo! , where he was most recently VP and head of monetisation for Yahoo!'s emerging markets group which included India, South East Asia, Latin America, Middle East and Eastern Europe. Based in Yahoo!'s regional headquarters in Singapore, Mehta led sales, business and publisher development, advertising products and platforms for one of the company's fastest growing divisions.

During his tenure, he developed the overall vision and strategy for monetisation and helped drive the acceleration and deployment of key initiatives such as Right Media, reseller networks, sales channel development and search marketing in the region. He was also a key member of Yahoo!'s global alliances team, driving Yahoo!'s strategic partnerships with AT&T Wireless, eBay, HSBC and JPMorgan Chase.