Indiantelevision.com Team

(12 January 2009 4:00 pm)

NEW DELHI: Fever 104 FM has launched ‘Fever ek sau chaar bus’ promotional campaign to promote the forthcoming film Chandi Chowk to China.

Announcing the promotion, Fever 104 FM marketing and promotions head Gowri S Kapre said,”Being the radio partner for Chandni Chowk to China, we have formulated a fresh way to establish the audiences' connect with the unique conception of 'Fever ek sau chaar bus', which will traverse through the streets of Delhi, promising an enchanting experience like never before.

As a part of the association with the movie, Fever 104 will run contests in New Delhi, Mumbai and Kolkata.

In Delhi, Fever 104 FM will select 30 lucky listeners on the basis of a special on-air contest. The winners will get a chance to board the ‘Fever ek sau chaar’ bus routed from Chandni Chowk to the Fever 104 FM office on 15 January. On the route, listeners will participate in a Bollywood quiz to win a chance to meet Akshay Kumar and Deepika Padukone at the studio.

At Mumbai, the contest will have Fever RJs playing out various interesting Chinese and Indian sounds from the movie, as part of the 'Sun Mumbai sun' contest, and asking listeners to guess them to win a chance to meet their dream stars, Akshay Kumar and Deepika Padukone.

In Kolkata, Fever FM will carry another contest, 'Spot the Chinese maal,' on-air, for which listeners will have to spot the Chinese items out of the 10 listed by the RJ to win movie tickets for Chandni Chowk to China.

Additionally, the FM station will also run a special contest, 'Chollywood Dialogues' at New Delhi, Mumbai and Kolkata stations, where listeners will have to repeat Hindi dialogues with a Chinese accent to win movie tickets.

Fever 104 FM will also be creating a special Chinese horoscope capsule wherein listeners will be told their fortune for the day according to their Chinese zodiac sign.