Indiantelevision.com > Media, Advertising & Marketing Watch > McDonald launches campaign to promote new variant

 


 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
McDonald launches campaign to promote new variant
 

Indiantelevision.com Team

(8 January 2009 11:00 pm)

 

NEW DELHI: McDonald India has launched a television campaign, ‘Life banaye chatpati @ Rs 20 only’, for its newly launched variant Chatpata McAloo Tikki Burger.

Currently on air, the TVC will continue to run till 31 January.

Says McDonald India marketing head – west and south Arvind Singhal, “ 'Life Banaye Chatpati @ Rs 20 only’ is the key message which we intend to highlight through this latest McAloo Tikki Burger campaign. The new campaign will surely leave the customers saying ‘I m lovin it’."

While the campaign has been created by Leo Burnett, it has been produced by RDP Productions.

The campaign will also be promoted through radio and OOH.

 
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