Indiantelevision.com Team

(8 January 2009 4:00 pm)

NEW DELHI: Dabur India has tied up with Disney Consumer Products (DCP) in a bid to jointly promote its variant Dabur Honey.

Dabur India executive vice president marketing-healthcare K K Rajesh said, "Dabur and Disney have come together to boost the consumption of healthy food items like honey amongst kids. This relationship is expected to create a whole new experience and excitement for kids. Dabur Honey will be one of the very few products in India to be associated with such a popular Disney character at this scale."

As a part of the association, Disney's cartoon character 'Winnie the Pooh' from now will feature on Dabur Honey eazee squeezee pack.

Priced at Rs 120 for a 400 gm pack, Dabur Honey eazee squeezee pack will be available in all retail outlets across India.