Indiantelevision.com > Media, Advertising & Marketing Watch > Fever 104 FM launches 'Sun Mumbai Sun' campaign

 
 
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Fever 104 FM launches 'Sun Mumbai Sun' campaign
 

Indiantelevision.com Team

(7 January 2009 5:00 pm)

 

NEW DELHI: Fever 104 FM has launched its new campaign, 'Sun Mumbai Sun' after it recently implemented Digisound.

Fever 104 FM station head Mumbai Neeraj Chaturvedi said, "We launched 'Sun Mumbai sun' with the objective of reinforcing the Fever104 FM Digisound's promise and to reiterate our commitment to providing listeners with the best quality music on air."

Under the campaign, the radio station's radio jockeys will play a sound for contestants to guess the sound in an attempt to cash prizes.

Additionally, the radio station is also promoting the campaign through outdoor media.

 
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