Indiantelevision.com Team

(7 January 2009 9:00 pm)

NEW DELHI: Sports gear brand Reebok has launched cricketer Yuvraj Singh's personalised bat.

Says Reebok India Company executive director - marketing and product Sajid Shamim, "Yuvi, as Yuvraj Singh, is fondly referred to by his friends, admirers and fans, was the genesis of this new bat sticker. The wings in the design borrowed from the tattoo on Yuvraj's arm, represents flight towards success and achievement. The black and gold colors used in the design represent power and grit of a sportsperson."

Yuvraj Singh's bat has been emblazoned with personal designs and logo 'UV' which stands for a synonym of Yuvraj. The bat sticker design is similar to the tattoo Yuvraj wears on his arm.