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MUMBAI:
Suzlon Energy, wind turbine manufacturer and the world's fifth largest
turbine supplier, is now the global/ world-wide sponsor for the
news broadcaster CNN International's capsule on environment preservation,
Eco Solutions.
Having
experienced merit and synergies after sponsoring Eco Solutions
for over a year on CNN International, Suzlon has expanded its sponsorship
to include CNN domestic network in the US and has entered into a
long-term commitment that is effective till 2011. The sponsorship
encompasses Eco Solutions' weekly on-air segments and vignettes
across CNN International's global network, reaching around 249 million
households and hotel rooms in over 200 countries and territories
worldwide and 97 million households through CNN's domestic network
in the US. The deal also covers presence at CNN's interactive platform
on the website, cnn.com/ecosolutions.
Eco
Solutions is a weekly snapshot dedicated to finding solutions
to preserve the planet's natural resources for the future generations.
CNN
International VP, news ad sales Asia Pacific William Hsu says, "With
Suzlon extending and expanding this multi-platform sponsorship,
we keenly look forward to our continual delivery of powerful advertising
campaigns with an initiative that is reflective of CNN's commitment
towards reporting on the environment, the problems it faces, and
the use of technology in addressing these problems in a way that
is practical as well as sustainable."
Eco-Solutions
is a CNN initiative that focuses on innovators and their breakthroughs
that benefit the environment, thereby having long-term effects.
The content features stories from different parts of the world and
looks at opportunities from the environment as well as practical
solutions to problems.
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