Indiantelevision.com Team

(25 February 2009 11:00 pm)

NEW DELHI: Force India, the Formula One team, has renewed its partnership with sports apparel brand Reebok.

As part of the deal, Reebok will work as Force India's official apparel and footwear merchandising partner for the next five years.

Earlier in 2008, the Formula One team had signed the sports apparel brand for a one year term.

Says Force India Formula One Team head - marketing Vikram Malhotra, “ In line with our strategy to tap the youth audience, we are very pleased to partner with a strong brand like Reebok. We are excited to launch an exclusive line of apparel and accessories for Force India fans to wear and cheer their team.”

Reebok will soon launch exclusive range products like race gear and travel gear, set-up wear and crew wear for the Formula One team. The sports apparel brand will also have a range of apparel line-up including shoes, socks, t-shirts, and shorts for consumers.