MUMBAI:
Brand 'Britannia Tiger Cream' has undergone a complete makeover
and will now be available in metalised packs, new mascot moods
and three new flavours namely Butterscotch, Strawberry and
Pineapple. The varients are priced at Rs 5 each.
In
the new packaging, 'Tiger' is seen in a world of odysseys,
underwater expeditions and superhero adventures.
Category
director - health and nutrition Anuradha Narsimhan says, "Tiger
Cream offers nutrition through fortification (Iron Zor) and
is our bid towards addressing iron deficiency, a national
concern."
Launched in 2005, Tiger Cream was earlier available in orange,
Chocolate and Elaichi flavours until the recent additions.
