MUMBAI:
International hair care brand Wella has awarded AMO Communications,
a Percept-Hakuhodo advertising agency, its creative duties.
The
media mix for the brand will will include in-salon promotions,
print and below-the line activities.
Says
AMO Communications COO Jitendra Khokle, “We have been
operating in the lifestyle and retail brands area for quite
some time and we have a lot to offer to the brand - Wella.
Our task at hand will be to build and strengthen further awareness
and increase footfalls to their specialty hair and beauty
salons to start with.”
Wella
India Haircosmetics, part of Proctor & Gamble, is a hair
cosmetics brand specialising in hair care, hair coloring, hair
styling, hair straightening and hair perming. It currently operates
through more than 4,000 specialty beauty salons in 30 cities
across India.
