|
NEW
DELHI: Riding on the successful launch of the 'Coca-Cola Open
Happiness' campaign across the US market, the beverage company
has rolled out the global campaign in India and has roped
in ace cricketer Gautam Gambhir to feature in the first series
of the same.
As
part of the initiative, the company will unveil the latest
television commercial in the last week of February.
Says
Gautam Gambhir, "It feels great to be associated with
brand Coca-Cola. Coca-Cola has always been associated with
refreshment, happiness and moments of joy. All these are the
qualities that I closely identify with. I look forward to
a very exciting innings with Coca-Cola."
'Coca-Cola
Open Happiness' is designed to serve as a platform for all
integrated marketing initiatives for brand Coca-Cola globally.
Says
Coca-Cola India director-Marketing Kashmira Chadha, "The
new communication initiative invites people to welcome and
share small moments of joy and happiness into their lives
with a bottle of Coca-Cola. In addition to leveraging mass
media, the entire communication effort will be complimented
by a range of initiatives including in store and on- the-
ground activation across all key markets.”
Conceptualised
by McCann Erickson Delhi executive creative director Ashish
Chakravarty, the TVC has been directed by Dibakar Bannerjee
and produced by Freshwater Films.
While
Tirtha Ghosh is the creative art director, Nakul Sharma is
the creative team leader - copy.
|
