Indiantelevision.com Team

(23 February 2009 2:45 pm)

NEW DELHI: TME has bagged the media mandate of Kolkata-based Eveready Industries India.

The size of the business is estimated to be Rs 300 million.

Prior to this, Lintas Media Group was the incumbent agency.

TME president Divya Radhakrishnan said, “We are really excited about adding the Eveready brand to our portfolio. The challenge is to work closely with the client in optimizing their media investments to produce results, despite current economic situation, and at TME we are geared for this with our premise of customized solutions. Besides, we were in the process of expanding our presence in markets outside of Mumbai and Delhi, hence a huge win like Eveready in Kolkata ensure a strengthening of position in the market there.”

Eveready, a century old company, is the manufacturer of dry cell batteries and flashlights (torches).