Indiantelevision.com Team

(21 February 2009 7:00 pm)

MUMBAI: Globosport India, the sport marketing and celebrity management agency, has announced the addition of event services under the brand Globosport Live in its repertoire.

The team is headed by national head – events Jeevan Nambiar, who was previously with Kingfisher Airlines handling brand activation.

Globosport CEO Anirban Das Blah adds, “While we have successfully executed large format sports events in the past, we cannot be the biggest entertainment management company and not have a serious events business. The launch of Globosport Live is a statement of intent.”

Globosport's events team includes Globosport Events AVP marketing Kaushal Upreti, who was Wizcraft south region head, and AVP operations Sujoy Ganguly, who was previously TSM country head.

The company claims that this is a move towards strengthening of its brand and entertainment division to provide an array of activation solutions. It said that this is a natural extension of Globosport’s business range and a step to becoming a one-stop shop for its clients as well as celebrities.

Nambiar says, “Our focus is to deliver positive brand experience to our customers and maximize our brand value to increase platforms for our celebrities, thereby creating a suitable value exchange with our clients and customers.”

The team includes Floyd D’Souza, who has previously worked with agencies like Grips Pro Events and Candid and Devinder Sablok, AGM - marketing, who is moving in from Wizcraft International Entertainment Ltd.