Indiantelevision.com Team

(20 February 2009 8:30 pm)

NEW DELHI: Kraft Foods, which owns brands like Velveeta and Oreo, is donning a new look with a new logo and slogan, ‘Make today delicious’.

According to Kraft Foods Chief Marketing Officer Mary Beth West, “In some ways, this really is all about Kraft Foods. It's about our next step in the evolution of getting ourselves to top-tier performance. Going forward, it defines, unifies and simplifies our employees and gets everyone thinking about one common purpose.”

The new logo uses a red smile, at the top right corner of which is an explosion of seven flavour burst icons. But the new logo will not completely supersede Kraft's current blue, white and red brand identity, as the latter will still remain on Kraft-branded products. The logo will start appearing on the back and side panels of Kraft Foods across the globe, including in the United Kingdom.

Kraft has used global marketing agency Nitro to lead the design process and create the logo and its main rooster agency is JWT.