Indiantelevision.com Team

(20 February 2009 8:00 pm)

NEW DELHI: Universal McCann has bagged the media planning and buying account of Network Ten’s soon-to-be launched sports channel, One.

One, Australia's first free-to-air 24-hour sports channel, will begin broadcasting on 26 March.

Says Network Ten CEO Grant Blackley, “We are confident the campaign will assist One to very quickly captivate its target audience, Australia's natural sports lovers of all ages and both genders.”

Universal McCann will be responsible for the launch and ongoing promotion of One.

One will broadcast in High Definition (HD) on Channel 1 and also in Standard Definition (SD) on Channel 12.