Indiantelevision.com Team

(19 February 2009 8:25 pm)

NEW DELHI: Pizza Hut Singapore has launched a new campaign with the tagline ‘With this dot, my family can enjoy a hot meal even if I have to work late’.

Says Pizza Hut Director - Marketing Juliana Lim, “The 'Hot' guarantee is a promise we would like to make to our customers to strengthen their trust in our brand. This Hot Dot campaign was the reason behind JWT's winning our account as we believe it has great insights and an intriguing creative angle.”

Created by JWT, the campaign communicates the brand's new delivered hot or get-one-free guarantee.

In the first phase, the campaign has been launched with bus stop teasers. The second phase of the campaign includes print and TVC executions, which will be launched soon.