NEW
DELHI: VCCP has won the creative duties of Müller Rice,
and the size of the account is estimated to be worth at four
million pounds sterling.
Prior
to VCCP winning the account, the incumbent agency was TBWA\London.
This
would be the second victory for VCCP, as the agency had picked
the Müller Fruit Corners account in January after a pitch
against TBWA\London and The Red Brick Road.
Meanwhile,
TBWA will continue to work on the remaining Müller brands
which include Vitality and Müller Desserts.
