Indiantelevision.com Team

(18 February 2009 10:30 pm)

NEW DELHI: McDonald's Singapore has launched a new campaign, ‘Lovin’ McDonald’s moments’.

The television commercial for this is currently on air on channels in Singapore. The campaign is also being promoted through print.

According to McDonald's Singapore vice president (Marketing and Communications) Shirley Foenander, “We have been part and parcel of Singaporeans' lifestyle for 30 years now. We wanted to capture some of the uniquely McDonald's moments that our customers love. These moments, aptly captured through the lens of Eric Khoo, signify the special bond we have with our customers. It is heart-warming that McDonald's has a place in life's little pleasures, as we strive to be our customers' first choice.”

Conceptualised by DDB Singapore and shot by local director Eric Khoo ‘Lovin' McDonald's moments’ is a series of commercials featuring nine short stories which captures moments depicting Singaporeans' connection with the brand.